Privacy policy

Last updated: September 7, 2026

This Privacy Policy explains how Lolitaovia, operated by Sporty Casual Inc, collects, uses, discloses, and retains personal information when you visit lolitaovia.com, place or manage an order, contact us, submit a review, receive communications, or otherwise use our online store and related services.

• Introduction and Scope
• Responsibility and Provider Roles
• Information We Collect
• Sources
• Required and Optional Information
• How We Use Information
• How We Disclose Information
• Service Providers
• Shopify Network Intelligence
• Cookies and Advertising Choices
• Email Marketing
• Reviews and Public Content
• Support and Delivery Evidence
• Retention
• International Processing
• Security
• Children
• Privacy Rights and Requests
• Regional Privacy Information
• Complaints and Appeals
• Third-Party Services
• Changes
• Company Information

Introduction and Scope

This policy applies to personal information handled through the Lolitaovia storefront, checkout-related functions, customer accounts, customer support, order fulfillment, shipping and tracking, returns and refunds, reviews, marketing communications, analytics, advertising, privacy tools, and related online-store operations.

It does not govern an independent website or service that publishes and applies its own privacy notice. When you leave Lolitaovia or use a separately controlled service, review that provider’s notice for information about its practices.

In this policy, personal information means information that identifies, relates to, describes, or can reasonably be linked with a person or household, as defined by applicable law. Information that has been aggregated or de-identified so that it cannot reasonably be linked to a person may be handled differently where the law permits.

Who Is Responsible and Provider Roles

Sporty Casual Inc is responsible for the Lolitaovia practices described in this policy. Shopify and other providers also process information when they provide storefront, checkout, payment, communications, analytics, advertising, review, fraud-prevention, tracking, delivery, or other services.

A provider’s legal role may depend on the service and applicable law. Some providers process information to perform services for Lolitaovia, while others may determine aspects of their own processing under their terms and privacy notices. For example, a customer who uses Shop, Shop Pay, a payment wallet, a carrier website, or another provider-controlled service may also interact directly with that provider.

Personal Information We Collect

The information collected depends on how you use the store and which services are involved.

Sources of Personal Information

We collect personal information:

• directly from you when you browse, create or use an account, place an order, contact us, submit evidence, change a preference, subscribe to email, submit a review, or make a privacy request;
• automatically from your browser or device through the storefront, cookies, pixels, similar technologies, and store activity;
• from Shopify, Shopify Payments, payment networks, wallet providers, banks, and fraud-prevention services involved in checkout or payment;
• from warehouses, fulfillment providers, 17TRACK, USPS, UPS, DHL, YunExpress, local delivery partners, and other providers involved in fulfilling, returning, tracking, or investigating a shipment;
• from communications, review, analytics, advertising, and customer-support providers when their services are used; and
• from another person who has authority to provide information for the relevant service, such as a purchaser entering a recipient’s delivery details or an authorized representative submitting a privacy request.

If you provide another person’s information, you should have authority to provide it for the applicable order, delivery, request, or service.

Required and Optional Information

Information marked as required at checkout or reasonably needed to process payment, deliver an order, provide a requested account feature, investigate an order issue, or complete a legally required verification step must be provided for that service. If it is not provided, we may be unable to complete the transaction or request.

Marketing subscriptions, optional account features, public reviews, and review media are voluntary. You may choose not to provide optional information, although the related feature may then be unavailable.

How and Why We Use Personal Information

We use personal information for purposes connected with the circumstances in which it was collected, another purpose disclosed at the time of collection, a purpose permitted by applicable law, or a purpose for which you have provided consent where consent is required.

The basis and rights available for a particular activity depend on the applicable law and circumstances. Reading this policy or merely browsing the store does not by itself constitute consent to optional marketing or non-essential tracking where consent is required.

How We Disclose Personal Information

We disclose personal information only when reasonably necessary for the purposes described in this policy. The information provided to a recipient depends on the service involved and does not necessarily include every category listed above.

Recipients may include:

• the commerce, payment, security, communications, analytics, advertising, review, tracking, fulfillment, and delivery providers listed below;
• payment networks, wallet providers, banks, and payment-dispute participants involved in a selected payment method or transaction;
• professional advisers, auditors, insurers, regulators, courts, law enforcement, and other parties where reasonably necessary to comply with law or establish, exercise, or defend legal rights;
• a purchaser, recipient, authorized representative, or another person at your direction or with appropriate authority; and
• a prospective purchaser, successor, or adviser if ownership or control of all or part of the business is evaluated or transferred, subject to applicable privacy obligations.

We may also disclose information with your consent or at your direction, or as otherwise required or permitted by applicable law.

Current Service Providers

Lolitaovia currently uses the services below. A service does not necessarily operate on every page or receive information about every customer.

Provider privacy information includes Shopify, Google, Meta, TikTok, Microsoft, Judge.me, 17TRACK, and hCaptcha. These notices explain each provider’s own practices and controls.

These providers may change their services, names, or technologies. Their own notices do not replace this policy or Lolitaovia's responsibility for its store configuration. Our Cookie Policy gives additional information about current analytics and advertising technologies.

Shopify and Shopify Network Intelligence

Our store is hosted by Shopify. Shopify processes personal information when you visit or make a purchase from Lolitaovia to provide storefront, checkout, payment, security, account, personalization, and related commerce services. Shopify may act in different legal roles depending on the service and circumstances. For more information about Shopify's processing and your rights, review the Shopify Consumer Privacy Policy.

Lolitaovia currently has Shopify Network Intelligence enabled. Shopify may combine information from your interactions with Lolitaovia with information from your interactions with Shopify and other Shopify merchants to provide Enhanced Services, including fraud protection, product and store improvement, personalization, performance measurement, and advertising-related features. No other merchant can access Lolitaovia customer data through Shopify Network Intelligence.

To provide these Enhanced Services, personal information is shared with Shopify and may be shared with other service providers, including providers located in countries other than your own. In certain U.S. states, advertising-related Enhanced Services may be treated as a sale or sharing of personal information or as targeted advertising under applicable law. Where an opt-out right applies, use Your Privacy Choices or a supported Global Privacy Control signal. Where applicable law requires consent for non-essential technologies, Shopify applies choices received through its configured privacy tools and properly integrated technologies as described in our Cookie Policy.

You may also use the Shopify Privacy Portal to learn about and exercise rights concerning Shopify's own processing.

Cookies, Analytics, and Advertising Choices

We use cookies, pixels, local storage, and similar technologies for strictly necessary store operation and security and, where enabled and permitted, functional preferences, analytics, performance measurement, and advertising. The technologies available depend on the page, device, browser, region, consent status, and store features in use.

Lolitaovia uses Shopify’s automated customer-privacy settings. A cookie banner or Cookie Preferences control is displayed only in regions and contexts where the store’s current Shopify configuration makes it available. Where a consent control is displayed, visitors can use it to manage the available non-essential categories. In regions configured to require consent, Shopify-managed non-essential technologies in the Functional and Preference, Analytics and Performance, and Advertising categories remain inactive unless and until the visitor consents to the relevant category. Technologies installed outside Shopify’s supported consent system may require separate handling according to the specific integration.

A change made through an available control applies prospectively and may be limited to the browser or device used. Deleting cookies may remove a saved choice. Blocking strictly necessary cookies may prevent the cart, checkout, account, security, localization, or privacy-choice functions from working correctly.

Some privacy laws may treat disclosures involving advertising technologies as a sale, sharing, or processing for targeted advertising even when no money is exchanged for the information. Where an applicable right exists, use Your Privacy Choices to submit an opt-out request for the browser, device, or account, as available.

Where applicable law requires recognition of a legally recognized opt-out preference signal, including Global Privacy Control, a supported signal received through our configured Shopify privacy tools is handled as the relevant browser or device request. Recognition can depend on the visitor’s region, browser, Shopify’s technical capabilities, and the store’s current privacy configuration.

See our Cookie Policy for the categories, common Shopify storefront cookies and durations, current service providers, browser controls, and additional information about consent.

Email Marketing

Shopify Email is used to send permitted marketing emails and administer subscription choices. You may unsubscribe using the link in any marketing email. We may retain a limited suppression record so that the unsubscribe choice can be respected.

Unsubscribing from marketing does not stop necessary order confirmations, payment notices, shipping updates, refund communications, security messages, or replies to a request. Changing an email preference does not automatically change website cookie choices, and changing cookie choices does not automatically unsubscribe you from marketing emails.

Lolitaovia does not use SMS marketing. SMS is available only as a customer-support contact channel.

Reviews and Public Content

Lolitaovia uses Judge.me to receive, manage, and display customer reviews, ratings, and voluntarily submitted review media. Content submitted for publication may be visible publicly with the display information associated with the review. Do not include private contact details, complete payment information, sensitive credentials, or another person’s information in a public review.

Public review content is used for review display. Lolitaovia does not use review content, review photographs, or review videos for advertising or other promotional channels. Submitting evidence privately to customer support does not make it a public review and does not authorize public or advertising use.

Customer Support, Returns, and Delivery Evidence

When you report a product, payment, return, refund, delivery, or account issue, we use the information supplied to locate the order, assess the request, communicate with you, prevent fraud, resolve the issue, and maintain records reasonably necessary for the transaction or dispute.

Depending on the issue, we may ask for the order number, a written description, clear photographs or video of the product, product labels, outer packaging, the parcel’s shipping label, or proof that a return was handed to the authorized carrier. For delivery investigations, we may review the order address, carrier tracking scans and, where available, delivery photographs, address information, location records, or other carrier-provided proof of delivery.

Provide only information relevant to the request. Do not send identity documents, complete payment credentials, passwords, or unrelated personal information unless we specifically request information through an appropriate method.

Data Retention

We retain personal information only as long as reasonably necessary for the purpose for which it was collected and for related operational, accounting, tax, fraud-prevention, security, complaint, dispute, recordkeeping, and legal requirements.

When personal information is no longer reasonably needed, we delete or de-identify it or retain it only to the extent required or permitted by law. A deletion request does not require immediate removal of information that must lawfully or reasonably be retained for a transaction, security, fraud prevention, recordkeeping, dispute, or legal obligation.

International Processing

Lolitaovia is operated by a company in the United States and serves customers in more than one country. Personal information may be processed in the United States and in other countries where Shopify and the providers involved in the requested service operate.

Privacy laws can differ between countries. Where applicable law requires safeguards for an international transfer, the responsible party uses the safeguards required for that processing. Provider notices contain further information about their processing locations and transfer mechanisms. You may contact us with a question about an international transfer relevant to your information.

Security

Automated Fraud and Payment Decisions

Shopify Fraud Analysis and payment providers may use automated systems to generate risk indicators or transaction outcomes. We use available risk information to protect customers, transactions, and the store. Where applicable law provides a right concerning a decision based solely on automated processing that produces legal or similarly significant effects, you may contact us to request information or any review available under that law. A payment provider may separately control its own authorization or decline decision under its terms.

Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. We use Shopify’s HTTPS checkout and limit requests for complete payment credentials through ordinary customer-support channels.

No transmission or storage method can be guaranteed completely secure. Protect access to your email and customer account, use appropriate passwords, and promptly report suspected unauthorized activity involving your order or account.

Children

The store is not directed to children under 13. Customers who have not reached the age of majority where they live may use the store only with the involvement and consent of a parent or legal guardian. We do not knowingly collect personal information from children under 13 in a manner prohibited by applicable law.

A parent or legal guardian who believes that a child has supplied personal information through the store may contact help@lolitaovia.com and identify the relevant account, order, review, or submission.

Privacy Rights and Request Process

Depending on your location and applicable law, you may have rights to:

• request information about how personal information is collected, used, retained, or disclosed;
• request access to or a copy of personal information, including a portable copy where applicable;
• request correction of inaccurate information;
• request deletion, subject to applicable exceptions;
• object to or request restriction of certain processing;
• withdraw consent where processing relies on consent, without affecting processing lawfully completed before withdrawal;
• opt out of the sale or sharing of personal information or its use for targeted advertising, where applicable;
• use an authorized representative where permitted; and
• appeal or complain about the handling of a request where applicable.

We do not discriminate against a person for exercising a privacy right provided by applicable law.

How to submit a request

1. Email help@lolitaovia.com with the subject “Privacy Request.”
2. State the right or action requested and identify the relevant account, order, email address, review, or website interaction.
3. Provide enough information for us to locate the relevant records. Do not send identity documents or sensitive credentials unless requested through an appropriate method.
4. Complete a reasonable verification step if one is required for the type and sensitivity of the request.
5. We will respond within the period required by applicable law and explain any permitted limitation, extension, refusal, appeal, or complaint route.

Verification may include comparing information supplied with information already associated with an account, order, or interaction. An authorized representative may be asked to show authority, and we may confirm the instruction with the person concerned where permitted. A request that cannot reasonably be verified may be limited or denied to the extent permitted by law.

Rights can be subject to lawful exceptions, including information needed to complete a transaction, maintain required records, protect security, prevent fraud, handle a dispute, exercise legal rights, or comply with another legal obligation. An exception is applied only to the extent permitted.

General customer-support messages are answered within 24 hours, excluding Saturdays, Sundays, and U.S. federal public holidays. This response standard is not a promise that a privacy request will be completed within 24 hours. Privacy requests are completed according to the verification process, request scope, and period required by applicable law.

Regional Privacy Information

The sections below supplement the general disclosures in this policy. They apply only when the relevant law applies to the person or processing. They do not limit a right provided elsewhere in this policy or by applicable law.

United States State Privacy Rights

The following table identifies categories of personal information that Lolitaovia may have collected and disclosed during the preceding 12 months. The final column identifies categories that may have been disclosed for activities that applicable U.S. state law may treat as a sale or sharing of personal information or as targeted advertising. These activities depend on the Shopify Enhanced Services and configured advertising services in use and are subject to applicable consent and opt-out rights, as explained under “Cookies, Analytics, and Advertising Choices.”

Where applicable, you may opt out through Your Privacy Choices, a supported Global Privacy Control signal, or the request process above. You may also use an authorized agent where permitted. We may take reasonable steps to verify the request, the agent's authority, or both. We do not discriminate against a person for exercising an applicable privacy right.

United Kingdom, European Economic Area, and Switzerland

Where the UK GDPR, EU GDPR, or corresponding Swiss law applies, Sporty Casual Inc is the organization responsible for the Lolitaovia processing described in this policy. The applicable legal bases are identified under “How and Why We Use Personal Information.” You may have rights of access, correction, erasure, portability, restriction, objection, and withdrawal of consent, subject to the applicable conditions and exceptions.

When processing relies on consent, you may withdraw that consent at any time without affecting processing lawfully completed before withdrawal. When processing relies on legitimate interests, you may object as provided by applicable law. You may also complain to the data-protection authority in the country where you live, work, or believe an infringement occurred. United Kingdom customers can find complaint information from the Information Commissioner's Office.

Sporty Casual Inc is established in the United States and handles privacy requests directly through the contact information below. If applicable law requires an additional local representative or contact for a particular processing activity, we will provide that information as required.

Canada

Where Canadian privacy law applies, we identify the purposes for collecting, using, and disclosing personal information in this policy and obtain meaningful consent where required. You may request access to or correction of personal information and may withdraw consent for optional processing, subject to legal and contractual limits. Withdrawal may prevent an optional feature from operating but does not affect processing required to complete an order, maintain security, keep required records, or meet another lawful obligation.

Australia

Where Australian privacy law applies, you may request access to or correction of personal information and submit a complaint through the process above. We will investigate and respond in accordance with applicable requirements. Shopify currently identifies the United States as the store’s data-hosting location. Shopify and other providers may also process information in other countries identified in their current notices, and those locations can change with their services. If you are not satisfied, you may contact the Office of the Australian Information Commissioner.

Japan

Where Japan's Act on the Protection of Personal Information applies, the purposes for which personal information is used are described under “How and Why We Use Personal Information.” You may submit an applicable request concerning disclosure, correction, suspension of use, or deletion through the process above. Cross-border and third-party processing is handled according to applicable requirements and the roles of the providers involved.

Complaints and Appeals

If you have a concern about our privacy practices or a response to a request, reply to the response or email help@lolitaovia.com with the subject “Privacy Complaint.” Include the request reference when available and explain the part of the response you want reviewed.

Where applicable law provides an appeal process, we will explain the available steps. Contacting us does not prevent you from contacting a competent privacy or data-protection authority or exercising another right available under applicable law.

Third-Party Services and Links

The store may contain links to payment providers, carriers, tracking services, social platforms, or other independent websites. When you use an independent site or a provider-controlled service, that organization’s privacy notice governs its own practices. Lolitaovia is not responsible for the privacy practices of a separately controlled website.

Changes to This Privacy Policy

We may update this policy when our services, providers, business practices, or legal obligations change. The “Last updated” date identifies the current version. Material changes will be presented through the website or another appropriate notice, and additional consent will be obtained where required by law.

Company Information

For privacy questions, requests, or complaints, contact Lolitaovia using the information below.

The business address above may receive ordinary business or legal correspondence. It is not a return warehouse and does not accept unauthorized product returns. Approved returns must be sent only to the United States return warehouse address supplied by Lolitaovia in the approval email.

When contacting us, provide only the information reasonably needed for the question or request. Do not send passwords, complete payment-card details, or unrelated sensitive information.